Creating Value in Business
Andy Drummond
Creating Value in Business: Lessons from Reflection
Over the last couple of weeks, I’ve had more time than expected to reflect on a number of things, including how to create value in a business. The term #ValueCreation is everywhere—almost as frequently as #AI—so I decided to jump on the bandwagon and share my thoughts.
Building and Leading the Team #ItsThePeople
1️⃣ Clear Vision, Mission, and Values – There’s no big success without them. Alignment starts here.
2️⃣ Communication – Great leaders stand out by consistently communicating with all employees.
3️⃣ Share the Success – Design incentives so everyone has skin in both the short and long game.
4️⃣ People Are Our Greatest Asset – Listen to them more and listen more to them. Act on what you learn.
5️⃣ Creating Value Is a Team Sport – Systems and processes mean nothing without a team bringing them to life.
Focusing on Execution #TakeAction
1️⃣ Less Is More – Identify the 2-3 initiatives that truly move the needle. Stay the course.
2️⃣ Keep Score to Win – Set a few key KPIs, track them weekly, and make results visible.
3️⃣ Facts Over Feelings – Review performance monthly. Adjust when needed.
4️⃣ Sales Are an Outcome – Prioritize market engagement, customer focus, and pipeline management.
5️⃣ Customers Are Our (Other) Greatest Asset – Listen to them more and listen more to them. Act on what you learn.
The Bottom Line
This is, of course, a massive oversimplification. But in my experience, when businesses focus on these fundamentals, things work out well—and when they don’t, they don’t.